Superflux is a collaborative design practice that works at the intersection of emerging technologies and everyday life to design for a world in flux.
Superflux is an Anglo-Indian design practice: based in London, but with roots and contacts in the Gujarati city of Ahmedabad. It works closely with clients and collaborators on projects that acknowledge the reality of rapidly changing times, designing with and for uncertainty, instead of resisting it.
It is particularly interested in the ways emerging technologies interface with the environment and everyday life, and with proven experience in design, strategy and foresight, Superflux is in a unique position to explore the implications of these new interactions. Ultimately, Superflux strives to embed these explorations in the here-and-now – using rapid prototyping and media sketches to turn them into stimulating concepts, experiences, products and services.