Marshall McLuhan

Marshall McLuhan (1911 – 1980) was a media theorist famous for his saying ‘The Medium is the Message’ and the introduction of the notion of the global village.

McLuhan studied media as a way of understanding what makes us live the way we do. He was concerned with all media but he is best known as the prophet of the electronic revolution.

His major works include Understanding Media, The Medium is the Massage and War and Peace in the Global Village.